Author Archives: WeidnerCreative

Start Cooking with the New House Made iOS App

Weidner Creative House Made App Horizontal

Gourmet made easy

Last Fall, Florida based chef Katie Mar­quiss called me up with an idea. What if we could take the secrets behind restaurant’s trendy “House Made” ingre­di­ents and deliver them to the home chef. Expe­ri­enced or not, Katie felt that these home chefs deserved the truth about these mys­ti­cal sauces, aio­lis, but­ters, dress­ings and more.

With the new House Made app, avail­able on the iOS App Store, you have access to recipes that are sure to delight your guests, your fam­ily, and espe­cially your­self. Each recipe is bro­ken in to sim­ple, easy to under­stand steps, and are sea­son­ally based for peak fla­vor and ingre­di­ent availability.

To pro­vide you with fresh new takes for each sea­son, House Made will receive sea­sonal recipe addi­tions. The app also fea­tures bacon mak­ing 101, easy to under­stand instruc­tions, beau­ti­ful pic­tures, and a user friendly design that changes based on how you hold your iPad.

It has been a plea­sure bring­ing Katie’s vision to life over the past 6 months. I’ve tried many of these recipes while the app was in devel­op­ment and I must say that they are sim­ple and deli­cious. Now that the weather is warm­ing up it’s time to start mak­ing some bacon!

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House Made can be down­loaded from the iOS App Store on your iPad.

Available on the App Store

 

 

 

Phoenix Performance rises with a new design for their new Mustang Boss 302

Phoenix Performance - Mustang Boss 302 Side

Phoenix Per­for­mance back in action with their new Mus­tang Boss 302

The day I heard Sub­aru was leav­ing the Con­ti­nen­tal Sports Car Chal­lenge was sup­posed to be a good day. I was sup­posed to be in Phoenix’s office to unveil their new web­site that was built for this year’s first race in Day­tona. With two freshly built Sub­aru WRX STI race cars already loaded for their trip to Florida, I was given the grim news. It felt like a defeat. Count­less hours of hard work on the part of the team at Phoenix seemed imme­di­ately tossed aside as a promis­ing year of com­pe­ti­tion was taken away. It was shortly after that, that I learned that there is no quit­ting at Phoenix Performance.

“So what, no Day­tona?” I asked.

“No we’re going, just not with Sub­aru.” was the answer.

Fast for­ward 5 days and I am work­ing with Phoenix at Day­tona Inter­na­tional Speed­way, doc­u­ment­ing what would be the team’s last race with their Sub­aru WRX, and pos­si­bly their last race in Grand-Am. By observ­ing the team how­ever, you cer­tainly wouldn’t have known it. The team went about their busi­ness as usual. Jokes were made, burg­ers were slung and steak din­ners were enjoyed, all cul­mi­nat­ing with an intense dis­cus­sion with the team owner Joe Aquilante, over the finer points of a wedge salad. While the week­end pro­gressed I could see the gears turn­ing in Joe’s head. I could see the pas­sion behind the humor and that pas­sion would not let go of the oppor­tu­nity to compete.

Phoenix Performance - Subaru WRX STI

I left Day­tona not really know­ing what was going to hap­pen to the team. Exhausted beyond belief when I returned home, I col­lapsed in bed for quite some time. When I woke up I had an email in my inbox.

We need to design a Mus­tang Boss 302 car for Continental. 

With only 4 weeks before the next race, Phoenix attempted to not only design, but build a Boss 302 race car that would sit on the grid in Austin, TX at Cir­cuit of the Amer­i­cas on Feb­ru­ary 28th. With a few days left, it looks as if the team will accom­plish this Her­culean task.

Phoenix Performance - Mustang Boss 302

When I first met Joe, he told me Phoenix stands for Phoenixville,  the town where the busi­ness is located, not some myth­i­cal bird ris­ing from the ashes. After what I wit­nessed over the past month and a half, I think it should stand for both.

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Update

On Feb­ru­ary 23rd I was invited to Phoenix Performance’s shop to see the car before its trip to Texas. Lead dri­ver Andrew Aquilante and spe­cial projects and devel­op­ment lead Kurt Rezze­tano worked for almost 21 days straight to com­plete the car. That evening the Phoenix Per­for­mance #35 Boss 302 was loaded into the trailer and sent to Texas for bat­tle. Wei­d­ner Cre­ative would like to con­grat­u­late Phoenix on an amaz­ing job and we wish them a safe and cham­pagne soaked event.

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New Site for Phoenix Performance

Weidner Creative - Phoenix Performance News Site

www.phoenixperformance-news.com

 

Phoenix Per­for­mance has launched a new web­site devel­oped
by Wei­d­ner Creative.

This site was designed to pro­vide Phoenix with a way to con­nect with their fans and poten­tial cus­tomers. Vis­i­tors can access up to date news sto­ries, pho­tos, pur­chasable vehi­cles and more, directly from the team. The site is opti­mized for mobile devices and can eas­ily be man­aged from smart­phones and tablets. This flex­i­bil­ity makes new updates quick and easy to pub­lish, even from the pit box.

With more fea­tures and updates com­ing in the future, be sure check in on their site to see how the team is doing.

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Adobe Illustrator, the Early Years

adobe illustrator the early yearsWhether you are a designer or not, Adobe Illus­tra­tor has been a part of your life for the past 25 years. Adobe Illus­tra­tor is the graphic designer’s go to appli­ca­tion for cre­at­ing vec­tor art. I can­not really say how many times I have been asked by clients what vec­tor art is and why their ven­dors are ask­ing for it, but if I had a nickel…well you know.

Adobe sales engi­neer Ton Fred­eriks of Ams­ter­dam and his team cre­ated a won­der­ful appli­ca­tion that takes the reader through the his­tory of this amaz­ing pro­gram. The app includes inter­views with John Warnock and Luanne Sey­mour, and includes tons of his­toric mate­ri­als sure to enter­tain design­ers. This free appli­ca­tion is availalbe for your iPad here.

Preserving Typographic Beauty in India

HandPainted Type

Peo­ple today are obsessed with find­ing hand­made prod­ucts from the past. Hand painted signs are a huge object of desire for col­lec­tors. From week­end excur­sions to pop­u­lar tele­vi­sion shows, unearthing these petina’d beau­ties gives us a glimpse into the past when things were made by hand and with great care and love. In some parts of the world, this kind of sig­nage is still being cre­ated. Hand­paint­ed­Type is work­ing to pre­serve this beau­ti­ful skill in India, where street painters are aban­don­ing their trade due to new tech­nol­ogy. Here is hop­ing for great success.